Idea Cellular unites cricketing leaders of each World Cup era, to Keep Cricket Clean. Six World Cup Champions - Clive Lloyd, Kapil Dev, Allan Border, Imran Khan, Arjuna Ranatunga & Steve Waugh along with Sanjeev Aga, Managing Director, Idea Cellular, attended a widely attended event to launch the campaign.
Idea Cellular is putting together a collection of films and stills, featuring these legends, all to be showcased during the upcoming World Cup 2011, across various media platforms. This Idea campaign, indeed like all Idea campaigns, will ignite the Keep Cricket Clean message like nothing before.
Mr. Sanjeev Aga, Managing Director, Idea Cellular said “Cricket is a microcosm of our society, and the challenges to clean cricket are not divorced from the challenges to a clean society. But true leadership responds to a challenge. Idea is privileged to partner six cricketing world leaders to take up the challenge to Keep Cricket Clean”.
Audio-visuals showcased at the event picturised electrifying moments featuring these greats. The six legends also regaled the audience with gripping anecdotes, from on the field and off the ground, of the big games of yesteryear. They may have seen it all, yet with World Cup 2011 a fortnight away, the goose bumps are back as if nothing has changed.
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