Effective communication is essential in any organization for it to succeed. However, communicating to large groups is a daunting task, and a poorly sent message can spell disaster. Blast messaging provides uniformity and convenience in sending out important instructions, updates, and reminders to large groups.
Sending e-mail, SMS, or voice message blasts is simple to do. However, a group must also set guidelines about proper blasting. Poorly managed blasting can result to more confusion instead of bringing clarity.
There should be a designated group for a message blast. It is important that members know who are involved in a loop. Some information may be confidential and communicating who are involved prevents leakage. To keep members from accidentally spilling the beans, it must also be clearly stated in the message that information is confidential.
A group head may assign the use of blast messaging only to select persons. This provides better control over communication and prevents misuse of the medium.
The sender should also indicate whether a response is needed or not, especially if the message was sent to a very large group. It would be annoying for the sender after all, to receive 100 responses just because he had failed to say there is no need for one. Since feedback is limited, the message must contain all there is needed to know, because recipients do not have the luxury of making follow-up questions.
With set guideline, message blasts is an efficient method of relaying important news. Just like with any other system in a business, blast messaging must be well-managed and controlled.
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